1,malinga ndi kampani yofufuza Kearney, zida zamagetsi zaku US (kuphatikiza zigawo) zotsalira za zinthu zafika $250 biliyoni.
Nkhani zokhuza mayendedwe amagetsi sizinali momwe zimakhalira kale.M'mbuyomu, panali zokambirana zambiri za "kusowa kwa zinthu" ndi "kusokonezeka kwa zinthu", koma tsopano pali zokambirana zambiri za "kuchuluka kwa zinthu" ndi "momwe mungagwiritsire ntchito zosungira".Opanga zamagetsi ndi ogulitsa zida anali atangotuluka kumene mu "kusowa kwakukulu" ndipo adakumananso ndi vuto atagula mwamantha.Malinga ndi Kearney, kampani yofufuza, kubweza kwa zinthu zamagetsi ku US, kuphatikiza zigawo, zafika $250 biliyoni.
M'malo mwake, kusakhazikika kudayamba panthawi ya mliri wa COVID-19, pomwe magawo adaperekedwa mopitilira muyeso.Nthawi yomweyo, zinthu zosayembekezereka zakunja zakhudza kwambiri zosankha za ogula.Mwachitsanzo, kufunikira kwa telecommuting ndikuyendetsa ndalama pogwira ntchito kunyumba, ndipo ogula akuyesera kuti kutsekeka kukhale kovomerezeka pogula zinthu zamagetsi zamagetsi monga TVS, zida zazing'ono zakukhitchini, zolimbitsa thupi, mafoni am'manja, ndi mapiritsi.Zosinthazi, kuphatikiza ndi zotsatira za bullwhip, zimakhudza nthawi yayitali pazogulitsa zamagetsi m'zaka zikubwerazi.
Makampani opanga zamagetsi siachilendo kumayendedwe a boom-bust, koma mliri wa coronavirus ndi chochitika chomwe sichinachitikepo, ndipo ngakhale ndi njira zabwino zolosera komanso njira zoyendetsera zinthu, makampaniwa sanakonzekere kusokonezeka kwazinthu komanso kusowa kwakukulu.Malinga ndi PS Subramaniam, mnzake wa Kearney's Strategic Operations and Performance Practice, kufunikira kopitilira kwa mabatire agalimoto yamagetsi ndi tchipisi ta AI kungayambitsenso "boom-bust" yofanana.
2. Kodi makampani opanga zamagetsi ayenera kuthana bwanji ndi kusakhazikika kwamakampani?
· Ikani patsogolo kulosera
Mchitidwe woyitanitsa mumayendedwe operekera ndikukwaniritsa zofunikira zamtsogolo, ndipo kulondola kwake nthawi zambiri kumadalira kulondola kwa zomwe zanenedweratu.Masiku ano, "kugawana deta" muzitsulo zamagetsi zapita patsogolo, ndipo zida monga nzeru zamakono (AI) ndi kuphunzira makina (ML) ndizinthu zabwino kwambiri zopangira migodi.Kuneneratu kolakwika kwa kufunikira kungayambitse kusayika bwino kwadongosolo komanso mitengo yamtengo wapatali.M'malo mwake, zizindikiro zoyambilira za kuwerengera mopitilira muyeso, monga kuchulukitsa kwamakasitomala, zitha kuthandizira njira zogulitsira (pakakhala kuchulukirachulukira m'gawo lina lazinthu zogulitsira, chenjezo loyambirira lingatengedwe ndipo njira zoyenera zitha kuchitidwa kuti zisatheke. kusowa kwamtsogolo kapena kuchulukirachulukira kwazinthu ndi zovuta zina.Chenjezo loyambirirali limalola gulu lazinthu kukonzekera bwino kupanga ndi kugawa mtsogolo kuti zikwaniritse zofuna za makasitomala ndikupewa kutayika kosafunikira).
Ndi kulosera kosasintha, makampani opanga zamagetsi amatha kugwiritsa ntchito ndalama "zodula" zinthu, monga zinthu zapamwamba kwambiri, ogwira ntchito ophunzitsidwa bwino, komanso kuwongolera kulondola kwadongosolo posanthula zomwe zikuchitika m'ma data, m'malo mongomanga, kuyang'anira, ndi kusanja zinthu.
· Landirani ma automation
Makampani ambiri ogulitsa tsopano akusintha pa digito.Mutha kuganiza kuti makampani opanga zamagetsi ali patsogolo pakusintha kwa digito, koma akatswiri akuyendetsabe kuphatikizika kosasunthika kwa zida zothandizira ogwira ntchito ndi zida zosonkhanitsira deta.Matekinoloje awa amathandizira omwe akutenga nawo gawo pazogulitsa zinthu kuti adziwe zambiri za zomwe zatha kapena zidzatha.
Unyolo woperekera zamagetsi uyenera kusinthidwa mochulukirachulukira, ndipo "kuchotsedwa kokonzedweratu" pakupanga mafakitale kumatha kutenga zinthu zina ndikumaliza pamsika, ngakhale zitakhala zatsopano.Ndi ma automation ndi matekinoloje anzeru, mamanenjala amatha kudziwa mwachangu zomwe zida ndi zinthu zomwe zikutha, kuthandiza osewera pagulu lonselo kuti aziwoneka bwino.Zachidziwikire, kugwiritsa ntchito maloboti kusanthula ndikuyika zinthu m'malo osungiramo zinthu kudzawonjezera ndalama zosungiramo zinthu.
· Yang'anani pazofunikira zamakasitomala
Maunyolo ogulitsa ayenera kuganizira za "momwe angadziwiretu kuchuluka kwa zolosera komanso kuzindikira kwamakasitomala."Kaya akugula ogwira ntchito kapena mamanejala, osewera omwe ali mugulu lazinthu zogulitsira amayenera kuwunika momwe zinthu zikuyendera ndikuwona kugwirizana pakati pa machitidwe osiyanasiyana.
Mwachitsanzo, kukwera kwa mitengo ya zinthu kukusintha mmene anthu amagulitsira zinthu masiku ano.Anthu sakonda kugula zinthu zodula, ndipo zinthu zamagetsi zimakhala zokwera mtengo.Kodi tingayembekezere kusintha kumeneku pasadakhale?Mwa izi, zolosera zaumoyo wadziko lonse zitha kukhala zodziwika bwino, ndipo malingaliro ena amatengera momwe zinthu zikuyendera.
Zakale za Navy, mwachitsanzo, zinazindikira kuti zinali zochulukira pamene zinayamba kupanga kukula kowonjezereka ndi zofunikira za makasitomala kunja kwa mafakitale m'maganizo - kusiyana, kufanana, ndi kuphatikizika - koma popanda malonda okhudzana ndi kukula kwatsopano kuti abwerere kumbuyo.Ngakhale kuti kusamukako kunali ndi zolinga zabwino, kunapangitsa kuti zovala zisagulitsidwe komanso kupanga zowonongeka zambiri.
Makampani opanga zamagetsi angaphunzire kuchokera ku zitsanzo zomwe zili pamwambazi kuti aganizire ngati makasitomala ali okonzeka kulipira zambiri pazinthu zokhazikika pazochitika zapadziko lonse lapansi zokhazikika.Kodi pali chidziwitso chilichonse chodziwitsa zisankho zautsogoleri wapamwamba?
· Gonjetsani kuchuluka kwa zinthu
Kuphatikiza apo, Kearney adalembanso zinthu zingapo zazifupi komanso zazitali zomwe makampani angatenge kuti achepetse kukula kwazinthu ndikusintha kuchuluka kwazinthu:
Zochita Posachedwapa:
Khazikitsani mndandanda wa "war room";
Kuwoneka bwino kwazinthu (zamkati ndi kunja);
Chepetsani zinthu zomwe zikubwera (kuletsa / kuletsa maoda);
Kuchotsa zinthu zochulukirapo komanso zosatha (kubwerera kwa ogulitsa, kugulitsa kwa apakati);
Kambiranani ndi makasitomala kuti mutumize zinthu zochulukirapo / kupeza ndalama zowonjezera.
Zochita kwa nthawi yayitali:
Kulimbikitsa njira zogwirira ntchito, kuphatikizapo zolimbikitsa zogwirira ntchito;
Bwezeraninso magawo okonzekera;
Kupititsa patsogolo luso la kulosera;
Limbikitsani kukula kwa malonda;
Kusintha kwa maukonde, kupanga ndi kugawa.
Mwachidule, kuwerengera kopitilira muyeso kungathe kuchepetsa mtengo wa magawo ndi zida, zomwe sizikugwirizana ndi bizinesi yopitilira ya ogulitsa zida ndi opanga zinthu, komanso kugawana bwino kwa data ndikuwongolera ma siginecha ofunikira kungapindulitse chilengedwe chonse chamagetsi.
Nthawi yotumiza: Dec-26-2023